SOAS University of London

School of Finance and Management

International marketing 2: global markets

Module Code:
Unit value:
Year of study:
Year 3 of 3 or Year 4 of 4
Taught in:
Term 2

This module deals with international marketing as a competitive enterprise. It develops the notion of globalisation, and applies it to the practical problems of marketing in a world of continual change, where competition from local and other international firms is intense. This poses problems for product development and strategic planning.

On completion of this course, students will have developed an understanding of the problems that arise in entering and establishing a marketing presence in different countries – including China – which are in the throes of change.

Module sign-up information for non-departmental open option students
  • Required approval: Approval is required from the Law and Social Sciences Faculty Office
  • Required pre-requisite module(s): 151030010
  • Year of study: 3/Final
  • Maximum number of non-departmental students permitted per year: 10
  • Weekly timetable: One lecture (2 hours) and one tutorial (1 hour)

Further information on open option modules can be found here

Objectives and learning outcomes of the module

At the end of this course students should be able to:

  • Demonstrate an appreciation of how international business responds to globalism;
  • Understand global markets;
  • Understand how strategic planning influences marketing;
  • Demonstrate knowledge of the various skills needed by the brand manager working in global markets;
  • Explain and interpret global marketing phenomena;
  • Demonstrate satisfactory understanding in order to embark upon a career in global marketing.

Method of assessment

This course is assessed by 30% written coursework and 70% by one two hour examination


Important notice regarding changes to programmes and modules