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Department of Financial and Management Studies (DeFiMS)

International Business Strategy

Course Code:
15PFMC082
Unit value:
0.5
Taught in:
Term 2

This course analyses international business strategy and how strategic analysis and strategy implementation shape business performance.  Strategy formulation and implementation are considered in a range of overlapping levels and contexts, including the internal organisation of the firm, the external business/political/economic environment and the international context. The international context and applications to multinational enterprises, particularly those from emerging, transitional and developing economies will be emphasised throughout. As such the content of the course is consistent with the range of courses on international management in China, Japan and the Middle East and North African contexts that are currently offered by DeFiMS at MSc level.

Objectives and learning outcomes of the course

At the end of the course, a student should be able to…

  • Analyse the principles underlying the international strategies of firms and their decisions to invest in countries other than the home base
  • Discuss the basics of business strategies of cost advantage and differentiation
  • Explain the analysis behind decisions about where to locate production operations
  • Explain some of the reasons why marketing and pricing strategies can succeed and fail according to the conditions in different countries
  • Identify the variety of structural arrangements available to the international business, particularly those from emerging and developing economies
  • Analyse the various and alternative organisational structures associated with international organisations
  • Analyse the elements that make a location suitable for investment projects
  • List and define the types of political and economic risk involved in establishing a business in another country
  • Understand the major strategy challenges faced by firms from emerging markets and the challenges that they present for established firms

Method of assessment

Assessment for this course is by one tutorial presentation at 10%; an essay of 4,000 words at 30%; an unseen written examination at 60% of the total grade; all elements except the presentation may be resubmitted