International Business Studies
- Unit value:
An optional unit exploring key aspects of international or global business activity today, it aims to provide an introduction to areas such as strategic management, international trade and finance, marketing and international project management, and balances theoretical approaches with the practical application of techniques appropriate to the international business context. Topics include:
- marketing
- human resource management
- concepts of organisational structure and cross-cultural management
- management information systems
- study and application of case studies and models
- financial management and planning
