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Advertising spend between 2009-12

Disclosure date: 7 February 2013

Reference: FOI2013/002

Request

1) The amount spent on advertising to promote the university to potential students (eg in newspapers, on the radio, on the web etc) in the financial years 2009-10, 2010-11 and 2011-12.
2) This amount as a percentage of the university's total expenditure in that year.
3) The amount you expect to spend on advertising the university to potential students in 2012-13, or, if there is no estimated figure, whether it is likely to be more or less than in 2011-12.

Response

1&2) 

YearStudent Advertising SpendSOAS expenditureSpend as % of expenditure
2009/10£144,000£63,126,0000.23%
2010/11£109,000£64,661,0000.17%
2011/12£90,000£66,096,0000.14%

 

3) SOAS estimates it will spend approximately £90,000 on advertising in 2012/13, similar to that in 2011/12.