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SOAS student awarded at London Entrepreneurs’ Challenge

Madison Salters

28 January 2013

SOAS student Madison Salters has won the £2,000 Provost’s Prize in UCL’s prestigious London Entrepreneurs’ Challenge.

The MSc International Management student joined forces with Amrita Bhattacherjee from UCL to develop a lightweight, innovative photo printer that clips on to the back of a mobile phone and prints wirelessly using new technologies. This enables users to customise and upload photos for real-time viewing.

As the first SOAS student to achieve this win, Madison commented: “I was able to come away from the challenge with a clear understanding of the rigor involved in taking an idea from inception to completion. I ended up with a solid business plan, managing a multi-talented team with the confidence to say to a room full of investors ‘yes, my product solves a problem and you should believe in it’.”

The New York-born entrepreneur is no stranger to success. Madison has both set up a fashion photography business in the past and secured a job in finance after a chance encounter on the subway!

Tim Barnes, director of UCL Advances, the Centre for Entrepreneurship and Business Interaction, added: “The team had developed the idea and validated the potential to build their product with experts. The competition judges complimented the team on their clear presentation, evidence of novel thinking in the details of their product idea and the way they had planned for future development of the prototype”.

For more information on the challenge and other prize winners can be found, visit UCL Awards for Enterprise.

For information relating to student enterprise at SOAS please contact Claire Hardesty c.hardesty@soas.ac.uk.