SOAS University of London

Marketing and Student Recruitment


Consistent typography plays an important part in creating a coherent identity. To further build on the identity’s strengths two new fonts have been introduced. Both are freely available on all computers.

The typefaces are Lucida Fax for headlines and Arial for body copy, which have been chosen for their clarity and accessibility.

For certain text heavy publications produced by the Marketing Department, Museo Sans should be used for body copy, as it has a much greater range of weights to aid information hierarchy.