Ms Wenwei Li
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Key information
Key information
- Qualifications
- LLB(Shanghai), BA(Shanghai), MA(UAL)
- Email address
- 656609@soas.ac.uk; wl4@soas.ac.uk
- Thesis title
- Promoting Sustainability in China and Consumer Psychology
- Internal Supervisors
- Dr Ibrahim Abosag
Research interests
My research interests focus on the sustainability of marketing issues associated with Business-to-Consumer (B2C) relationships, especially how firms within industries promoting sustainability in China, and the strategies used to engage consumers with more sustainable products. Such interests include:
- Consumer psychology
- Green consumptions
- Consumer engagement
- Brand relationships
- Sustainable fashion