Ms Wenwei Li

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Key information

LLB(Shanghai), BA(Shanghai), MA(UAL)
Thesis title
Promoting Sustainability in China and Consumer Psychology
Internal Supervisors
Dr Ibrahim Abosag

Research interests

My research interests focus on the sustainability of marketing issues associated with Business-to-Consumer (B2C) relationships, especially how firms within industries promoting sustainability in China, and the strategies used to engage consumers with more sustainable products. Such interests include:

  • Consumer psychology
  • Green consumptions
  • Consumer engagement
  • Brand relationships
  • Sustainable fashion