SOAS University of London

SOAS China Institute

Centre for Chinese Studies: China Media Festival

China Media Festival Poster

Date: 18 June 2008Time: 12:00 AM

Finishes: 19 June 2008Time: All Day

Venue: Russell Square: College Buildings Room: Khalili Lecture Theatre

Type of Event: Conference

The Centre of Chinese Studies, SOAS, together with China Now bring to you the China Media Festival. 

The China Media Festival is a part of CHINA NOW, the UK’s largest ever festival of Chinese culture.
The China Media Festival at SOAS will focus on Chinese media as well as media representation of China in the UK. It aims to encourage the exchanges and direct dialogue between China and UK media professionals, covering television, newspaper, radio and internet. We hope that the festival will lead to some real understanding and collaborations between the two countries.

Enquiries: Dr Wang Tao (Centre Chair) or Rahima Begum

Day 1: Wednesday 18 June 2008

Workshop: Day one showcases some of the highlights of UK and Chinese television programmes on various aspects of China
  • Hu Zhengrong (Communication University, China) 
  • Huang Yong (China State Administration of Radio, Film & Television) 
  • Wang Tao (SOAS)
Times Sessions
10:00 Registration
10:30-12:30 Session One: Chinese TV and film
12:30-2:00 Lunch
2:00-3:00 Session Two: Chinese TV and film
3:00-3:30 Tea break
3:30-5:30 Session Three: UK TV documentaries on China

Day 2: Thursday 19 June 2008

Conference: Individual papers on Chinese media as well as media representation of China in the UK.
Times Sessions
9:30 Registration
Morning Session
Hugo de Burgh (Westminster University)
10:00-10:30 Hu Zhengrong (Communication University, China) :
Media communication in China
10:30-11:00 Zhang Lei (China State Administration of Radio, Film & Television) : Media communication in China
11:00-11:30 Wen Jin (, China): The Way of Sina - Internet in China
11:30-12:00 Tea break
12:00-12:30 Isabel Hilton (China Dialogue): Building ‘China Dialogue’
12:30-1:00 Becky Hogge (China Dialogue): Publishing behind the firewall - the story of A technical view
1:00-2:00 Lunch break
Afternoon Session
John Gittings (SOAS)
2:00-2:30pm Sajid Rizvi (EAPGROUP International Media- EAP): Foreign media on China: a global view
2:30-3:00pm Helen Wang (British Museum): Exhibition of Mao badges: history and challenge
3:00-3:30pm Cassian Harrison (Smokefall Productions): The challenges and rewards of making international television in China
4:00-4:30pm Gavin Maxwell (BBC): Filming for the BBC ‘Wild China’ series
4:30-5:00pm Jonathan Himoff (Rezzable Virtual Media): Chinese museums in the virtual world
5:00-6:30pm Roundtable Discussion - Chair: Wang Tao (SOAS)
Discussants include: Zhang Lifen, Sun Shuyun, Hu Zhengrong, Wen Jin, Isabel Hilton, Becky Hogge, Hugo de Burgh, Sajid Rizvi, Helen Wang, Cassian Harrison, Brian Lieth, Jonathan Himoff, Stephen Byrne & Temtsel Hao (BBC)
6:45-8:45 Reception ~ BY INVITATION ONLY
Brunei Suite, Brunei Gallery, SOAS

Speaker Bios and Abstracts

Post China Media Festival Special Lecture

To mark the end of the China Media Festival, Dr Wang Tao has invited one of the most famous Chinese producers
Zhang Jizhong to deliver a special lecture on the 20th of June 2008.
Venue: Room B111 (Brunei Gallery, SOAS)
Time: 4pm - 6pm

Speakers & Discussants:

Mr Zhang Jizhong, Chairman, ZhangJizhong Cultural Development Corporation LTD
Ms Fan Ximan, CEO, ZhangJizhong Cultural Development Corporation LTD
Mr Li Ming, CEO, Hi-Tech Wealth Electronics Co.Ltd.
Mr Yu Zhangyong, General Manager, Myth Media and Entertainment Co. Ltd
Mr Song Ping, Vice General Manager, Myth Media and Entertainment Co. Ltd

About Mr Zhang Jizhong


One of the most famous Chinese producers Zhang Jizhong will be invited to execute culture exchange in London and Coventry in the United Kingdom form 18th to 24th June 2008. During this time ,He will bring his previous TV series: Louis Cha’ WuXia series, as well as his recently works such as Sun Tzu: The Saint & The Art of War, Journey to the West.

Films and TV are approaching to promote Culture. As Chinese TV series’ superhero, through different theme and expression, Zhang Jizhong’s work expounds the distillation of Chinese culture, such as Confucianism, Taoism, Buddhism and Su Tzu’s philosophy. On the Sino-UK exchange year, Zhang’s trip to UK aims to anatomy and spread the Chinese culture covered in his works. With the comparing of the western culture, it can find out the common characters of the both culture so that to deepen the understanding of Chinese culture for the UK audience. Mass of UK media, local students, professors and Chinese representatives will present at the time.

He was the first generation of Chinese film actor who gains worldwide recognition. After being a successful movie star, he continued challenging himself, now his is one of best producer in Chinese TV industry.

With such recent successes as Roman of Three Kingdoms, Water Margin, Jizhong Zhang has become one of the most well-known in Larger-Scale historical and Chinese Wuxia genre TV series nationally and even internationally. He certainly boasts an impressive record as a successful producer. Recent years, he continued to make various successful TV series including The Smiling, Proud Wanderer, Demi-Gods and Semi-Devils, The Legend of Arching Hero, Love of the Condor Heroes, Sword Stained with A Royal Blood and The Deer And the Cauldron, which edited by a famous Wuxia novel author Louis Cha. Jizhong Zhang is also known for his longtime collaboration with writer Louis Cha. He managed to film good quality and valuable TV series, sealing his reputation as one of the national and international’s best TV series producers at the peak of his powers. Until now, more and more people would like to call him’ Chinese TV series’ superhero’

About China Now

CHINA NOW - the UK’s largest ever festival of Chinese culture – takes place in 2008 to coincide with the Chinese New Year and continues through to the Beijing Olympics.

With over 800 events across the UK, CHINA NOW will showcase the very best of modern Chinese society and culture, and offer an insight into history.

CHINA NOW will include partnerships with many of the UK’s best known cultural institutions.

The festival will encompass art, design, cuisine and culture, science, business and technology, education and sport as well as forge international connections and greater understanding between the two nations. 

Simon Heale, Chief Executive Officer CHINA NOW, comments:
“We are delighted that The China Media Festival is a part of CHINA NOW’s 6-month celebration of Chinese culture and we are pleased to be working in such close partnership with SOAS. Our aim is to create long-lasting links between the UK and China by supporting events that display the depth and diversity of Chinese culture.”

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Communication University of China Logo
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Organiser: SOAS Centre of Chinese Studies & CHINA NOW

Sponsor: SOAS Centre of Chinese Studies, CHINA NOW & Creative Connexions