SOAS University of London

Centre for International Studies and Diplomacy

The African Sports Business Summit

Date: 10 July 2020Time: 9:30 AM

Finishes: 10 July 2020Time: 6:00 PM

Venue: Brunei Gallery Room: Brunei Gallery Lecture Theatre (BGLT)

Type of Event: Conference

Africa Sports Unified (ASU) in collaboration with SOAS’s Centre for International Studies & Diplomacy will be holding its 2nd edition of the sports business forum. Unlike any other, this sports business event will have a specific focus on the burgeoning African market, where we will gather thought-leaders and industry experts in central London to discuss trending topics, network and share ideas on the best practices into navigating and unpacking the diversified African sports market.

This event builds on the experiences of Africa Sports Unified in delivering engaging events, meaningful data and insightful content to help raise awareness and upskill the sports business market. You can listen to our ASU Sports Business Podcasts and read our latest content on our website. The summit also draws on the research into sport and diplomacy conducted at CISD. You can listen to some of the discussions had on the Global Sports Conversations podcast series, which is hosted by Dr J Simon Rofe.

Draft Schedule

0930 - Registration, Breakfast

1030 - Welcome

1040 - Opening Keynote

1100 - Panel Q&A with leading sports orgnisations 

1200 - Lunch & Networking

1300 - Afternoon Introduction

1330 - Sports Partnerships: Using sports to help boost a nation

1430 - Women in Sport

1515 - Coffee Break

1530 - Building a 360 degree Sports Academy

1615 - Understanding the African Media Landscape

1700 - Closing Keynote Lecture

About the organisers

Africa Sports Unified (ASU) is a leading pan-African global community of key decision-makers and enthusiasts who focus on Africa and have a passion to build and grow a sustainable sports business ecosystem. ASU helps to develop leadership skills that impact communities, change perceptions and create an environment that explores and promotes new and innovative ideas that generate opportunities.

The Centre for International Studies and Diplomacy (CISD) is committed to the promotion of excellence in teaching, scholarship and research. Through varied degree programmes and course offerings, as well a range of extra-curricular activities, the Centre’s aim is to deliver cross-disciplinary teaching and learning that combines an understanding of key concepts, theories and debates with effective practical skills training. CISD is a preferred supplier of bespoke diplomatic training to the UK's Foreign Office Diplomatic Training Academy, and a number of our students are early or mid-career diplomats and professionals from countries around the world.

To register your interest in attending the African Sports Business Summit please email:

Organiser: African Sports Unified, CISD SOAS

Contact email: