SOAS University of London

School of Finance and Management

Principles and management of marketing

Module Code:
FHEQ Level:
Year of study:
Year 1
Taught in:
Term 2

This module provides students with an appreciation of the principles of marketing, including the main concepts and scope of marketing, the importance of the marketing environment, the marketing mix and the impact of marketing on competitive advantage. At the end of this module students will have an understanding of the strategic functions of marketing and an appreciation of how marketing strategies may be utilised by firms.

Objectives and learning outcomes of the module

At the end of this module  students should be able to:

  • Show an appreciation of the principles of marketing;
  • Show an appreciation of the scope of marketing as a management discipline;
  • Understand marketing as a social enterprise;
  • Understand the various skills needed by the marketing manager in different contexts;
  • Demonstrate an ability to explain and interpret marketing practice;
  • Understand the strategic functions of marketing;

Method of assessment

This course is assessed by 30% written coursework and 70% by one two hour examination

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