Global Screen Industries
- Module Code:
- Year of study:
- Year 2
- Taught in:
- Term 2
The degree, of which this course forms a core module, is predicated on the fact that in the global economic and political world of the twenty-first century the image is becoming increasingly significant as a communication system through which we understand society, the world and our place within it. It therefore becomes imperative that we understand the industrial and economic foundations upon which this image culture is founded. The course will therefore provide a foundation upon which students studying on the Global Cinemas and Screen Arts degree can build their understanding of creative practice as part of a ‘field of cultural production’ that encompasses economic and political as well as creative concerns. Thus complicating the notions of creative genius promoted by theories of the auteur. The course will provide students with a solid foundation in the economic and political imperatives of the global industry and supporting political institutions. The course is effectively divided into five segments corresponding to the five geographical regions covered: East Asia, Africa, Bollywood and the diaspora, South East Asia, and the Middle East.
The following course is the pre-requisite course: Introduction to Cinema (BBK): FFME00254ACS
The course Orientalism on Screen: 155901413 is a co-requisite course.
Objectives and learning outcomes of the module
On successful completion of the course, a student should be able to demonstrate:
- an understanding of the theoretical, methodological and empirical issues involved in the analysis of non-Western film industries with particular reference to Asia, the Near and Middle East, and Africa
- an in-depth understanding of the historical complexities of the transnational nature of film industries in terms of financing, the impact of new technologies such as digitalization, convergences with television and other media, and the existence of large diasporic communities
- an awareness of ‘national cinema’ as a concept related to both political agendas (state support for film production and promotion) and a marketing tool for the circulation of films in both the ‘art house’ and ‘film festival’ cinema circuits in the age of ‘globalisation’
- an awareness of the changing role of Hollywood and its relationship to world cinema through the ‘new division of cultural labour’ (Toby Miller et al 2005)
- an understanding of economic imperatives that impact upon content (specific to the various regions covered)
This course will be taught over 10 weeks with a 1 hour lecture and a 1 hour seminar/tutorial classroom contact per week.
Scope and syllabus
Global Screen Industries aims to provide students with a broad overview of the screen industries in South Asia, South East Asia, East Asia, Africa and/or the Middle East. Through an engagement with specificities of 'non-Hollywood' production and consumption modes, the focus is on how screen industries have formed outside of the dominant Hollywood model, assessing at the same time, to what extent global cultural flows have enabled similarities to emerge. It will have a strictly thematic focus, introducing some aspects of these non-Hollywood screen industries. Government guidelines, political contexts as well as technological, linguistic and historical issues will be provided where necessary. The syllabus will be updated on an annual basis.
Method of assessment
An essay of 1,500 words to be submitted on day 1, week after reading week, term 1 (30%); an essay of 4,000 words to be submitted on day 1, week 1, term 2 (70%).
- Miller, Toby et al (2005) Global Hollywood 2
- Davis, Darrell William & Yueh-yu Yeh East asian Screen Industries
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