- Module Code:
- FHEQ Level:
- Taught in:
- Term 1
The aim of this module is to show how multinational companies and born globals plan strategy within a rapidly changing business environment.
Objectives and learning outcomes of the module
This course aims to show how multinational companies plan strategy within a rapidly changing business environment, when the subsidiary or other investment is located in Asia. It discusses factors constraining the exercise of control across the company.
The course first examines different aspects of globalisation, and conflicts between globalising and localising tendencies. Strategies designed to locate the company within different local environments have to balance the demands of its internal systems and the degree to which cultural and other factors in the local environment affect implementation of strategic planning. The contradictions are most acute when strategy is designed by a multinational headquarters to be implemented in a joint venture investment or subsidiary located in some other cultural setting. The course examines need for control in the relationship between headquarters and foreign investment, and focuses on how far technology and staffing policies reflect these needs. Finally the course deals with practical issues of expatriate selection, training and support. Topics are illustrated with examples Asian countries.
This module consists of a 1-hour weekly lecture over 10 weeks of term plus a revision lecture in term 3 as preparation for the final examination. Students will be supplied with a syllabus with a breakdown week by week of required and additional reading. Reading materials are usually accessed electronically from the BLE and students should come to class prepared.
This module also has a weekly 1-hour tutorial where the questions posed by the tutor relevant to the lecture are explored and discussed by the students. Students also prepare and deliver a short presentation.
Total Work load:
Students on this module will have 2 taught hours each week. Additionally, adequate personal study time should be allocated for reading and class preparation.
Method of assessment
Assessment for this module is in three elements:
- One tutorial presentation at 10%
- One essay of 2,500 words at 30%
- One unseen 2-hour written examination at 60%
All elements except the presentation may be resubmitted.