International Business Strategy
- Module Code:
- FHEQ Level:
- Taught in:
- Term 2
This course analyses international business strategy and how strategic analysis and strategy implementation shape business performance. The international context and applications to multinational enterprises, particularly those from emerging, transitional and developing economies will be emphasised throughout.
Objectives and learning outcomes of the module
At the end of the course, a student should be able to…
- Analyse the principles underlying the international strategies of firms and their decisions to invest in countries other than the home base
- Discuss the basics of business strategies of cost advantage and differentiation
- Explain the analysis behind decisions about where to locate production operations
- Explain some of the reasons why marketing and pricing strategies can succeed and fail according to the conditions in different countries
- Identify the variety of structural arrangements available to the international business, particularly those from emerging and developing economies
- Analyse the various and alternative organisational structures associated with international organisations
- Analyse the elements that make a location suitable for investment projects
- List and define the types of political and economic risk involved in establishing a business in another country
- Understand the major strategy challenges faced by firms from emerging markets and the challenges that they present for established firms
This module consists of a 1-hour weekly lecture over 10 weeks of term plus a revision lecture in term 3 as preparation for the final examination. Students will be supplied with a syllabus with a breakdown week by week of required and additional reading. Reading materials are usually accessed electronically from the BLE and students should come to class prepared.
This module also has a weekly 1-hour tutorial where the questions posed by the tutor relevant to the lecture are explored and discussed by the students. Students also prepare and deliver a short presentation.
Total Work load:
Students on this module will have 2 taught hours each week. Additionally, adequate personal study time should be allocated for reading and class preparation.
Method of assessment
Assessment for this module is in three elements:
- One tutorial presentation at 10%
- One essay of 2,500 words at 30%
- One unseen 2-hour written examination at 60%
All elements except the presentation may be resubmitted.