International Business Strategy

Key information

Start date
End date
Duration
Term 1
Module code
15PFMC082
FHEQ Level
7
Credits
15
Department
School of Finance and Management

Module overview

This module analyses international business strategy and how strategic analysis and strategy implementation shape business performance. The international context and applications to multinational enterprises, particularly those from emerging, transitional and developing economies will be emphasised throughout.

Objectives and learning outcomes of the module

At the end of the course, a student should be able to:

  • Analyse the principles underlying the international strategies of firms and their decisions to invest in countries other than the home base
  • Discuss the basics of business strategies of cost advantage and differentiation
  • Explain the analysis behind decisions about where to locate production operations
  • Explain some of the reasons why marketing and pricing strategies can succeed and fail according to the conditions in different countries
  • Identify the variety of structural arrangements available to the international business, particularly those from emerging and developing economies
  • Analyse the various and alternative organisational structures associated with international organisations
  • Analyse the elements that make a location suitable for investment projects
  • List and define the types of political and economic risk involved in establishing a business in another country
  • Understand the major strategy challenges faced by firms from emerging markets and the challenges that they present for established firms

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