SOAS University of London

Nostalgia, Soft Power and JET Seminar in the News

25 January 2018

On Wednesday 17th January 2018, Dr Sharleen Estampador Hughson from University of Sheffield delivered a talk in the Khalili Lecture Theatre at SOAS on the Japan Exchange and Teaching Programme (JET).

Dr Hughson discussed her paper that investigates the experiences of JET Assistant Language Teachers, revealing a link between memory, nostalgia and soft power. JET participants promote Japan abroad by portraying images and ideas of Japanese culture and society to others. Applying everyday life theory revealed intimate connections that attach these individuals to Japan, which contributes to soft power. The study applied a theoretical framework consisting of everyday life theory, that explored how memory and nostalgia are valuable agents for soft power. JETs are able to compare their own routines and values with others, and participants go through various phases as they progress through the overseas experience. This study contributes to the scholarly discussion by using the experience of participants on JET and former BET and MEF schemes from the 1980s to 2010s.

The seminar was written up by a Kyodo News journalist who attended - see link here.

Please learn more about the event on our website.