15 June 2020
SOAS is proud to announce that we have been awarded the Bronze Council for Advancement and Support of Education (CASE) Circle of Excellence Award in Video for our Fundraising Video for SOAS Sanctuary Scholarships.
Created by the SOAS Alumni team in collaboration with Chouette Films, the video highlights the importance of the Sanctuary Scholarships Appeal and shows donors how their gift can shape the trajectory of a student’s life.
Described by the judges as “intimate, personal, and compelling, with a powerful civil rights undercurrent”, the video depicts Carolyn, a SOAS alumna who read about the SOAS Sanctuary Scholarships Appeal and opened her home to Michelle, a scholarship recipient, as a gift in kind.
The judges stated that, “the film has a clear “ask” and a well-defined purpose. Carolyn didn’t make a monetary gift, but instead offered a spare room, so in that sense she is not a traditional donor. We found that to be a creative and persuasive approach to a fundraising film.”
Julia Race, Director of External Engagement and Public Affairs at SOAS said:
"The story of two SOASians, student Michelle and alumna Carolyn, set in the garden they share, is pure SOAS. It shows how alumni give much more than just funding. We are so pleased that this film has been recognised with a CASE Circle of Excellence Award. #WeAreSOAS"
On the CASE Awards, Sue Cunninham, CASE President & CEO said:
“These awards demonstrate our members’ success in advancing their institutions through their remarkable and varied work across all advancement disciplines. The CASE Circle of Excellence Awards demonstrate creativity and strategy. They are a great source of inspiration and ideas for your own institutions. Congratulations to all the Circle of Excellence award recipients. Not only are you being celebrated for excellence, your work engages important communities in the life of your campuses and institutions, advancing education to transform lives and society.”
The CASE global awards program provides inspiration to everyone working to advance education by showcasing the creative, strategic, and innovative work in advancement services, alumni relations, communications, fundraising, and marketing being developed at CASE member institutions of all types and sizes.
Watch the award-winning video below: