SOAS University of London

Centre for Global Media and Communications

Mr Mohamed Taha

MA (SOAS, University of London); Translation Diploma (Cairo University); BA (Cairo University)
  • Teaching
  • Research


Mohamed Taha
Mr Mohamed Taha
Email address:
Thesis title:
Political Communication of the Muslim Brotherhood in Egypt: Analysis of practices before and during Morsi’s presidency (2012 - 2013)
Year of Study:
Internal Supervisors

PhD Research

This research project aims to address the various aspects of the political communication strategies during Mohamed Morsi's presidential campaign (May 2012), during the Constitution Decree crisis in (November 2012) and finally during the clash with the army that led to the removal of Morsi after only one year in office (June 2013). It will also discuss Morsi’s controversial Constitutional Decree in November 2012 that empowered him further, and that was meant to avoid dissolving the Parliament and hindering his effort to finalising the new constitution for the country. Therefore, specific questions need to be part of this research. Namely, 'What are the main political communication messages that led to the Muslim Brotherhood's success in politics in 2012 and the aftermath of the January uprising culminating with the presidency of Morsi in June 2012?'

It will also look into whether there were two strands to this strategy; one that preceded his election and one that led the Muslim Brotherhood decline in popularity under Morsi's rule. My aim would be also to question to what extent the political communication strategies of the Muslim Brotherhood had a role in wining the presidential elections in 2012 and to what extent the Muslim Brotherhood succeeded or failed in adapting to the new political status as a ruling party and to overcome their long heritage of being the main opposition for nearly a century.


Media changes in the Arab world, Cairo University, 2015


Print and Broadcast Journalist, Producer, Reporter and Translator
BBC World Service (London and Cairo)
BBC Arabic Service (news, technology, health)
BBC Global News               
BBC Arabic TV (London)
Image Power Media Production         
Reuters (Cairo)
Almasry Alyoum (Egyptian Daily)
Akhbark Alyoum (Egyptian Daily)
Alhaqiqa (Egyptian Weekly)

President, SOAS Research Students' Association (RSA), 2014-2015


Media, Journalism, Political Communication, Media Management


Media, Film Studies,Politics, Islamism