SOAS University of London

Centre for Creative Industries, Media and Screen Studies

Miss Elaine Chung

BA (HKU), MComm (Korea)
  • Teaching
  • Research

Overview

Elaine Chung
Name:
Miss Elaine Chung
Email address:
Thesis title:
Transnational Korean Stardom in Chinese Screen Media, 2000-2016
Website:
https://www.researchgate.net/profile/Elaine_Chung8
Internal Supervisors

Biography

Elaine is a researcher of Chinese and Korean popular culture. She is working at Cardiff University as Lecturer in Chinese Studies from 2020.

PhD Research

Elaine's doctoral project explores the symbolic commerce generated by transnational Korean stardom in Chinese screen media between 2000 and 2016, an understudied phenomenon amid the growing body of scholarly works on Chinese and Korean stars. This research, conceptualising China’s star system as a Bourdieusian field, explores the networks of forces that framed the transnational personas of Korean stars in China. It widely surveys how they have been shaped by the industrial, socio-cultural and political contexts in China. Examining the institutional agendas of China’s screen industries, I contend that Korean stars are not merely employed by Chinese producers to exploit the Hallyu market but also localised to tell better Chinese stories, and ultimately, brand China’s cultural soft power. Drawing on marketing materials, box office results as well as online viewership ratings, the mixed results are discussed. To have a closer look into this process of localisation, it analyses the screen roles played by different types of Korean stars in various genres of Chinese films and TV dramas, exploring how they have been mobilised to reproduce discourses of Korean masculinity and femininity, and thus Chinese identity. In addition, studying how transnational Korean stars present their authentic selves on Chinese TV shows and social media, this thesis also investigates how they have negotiated their Koreanness to enter and manoeuvre within China’s field of stardom.

Publications

Book Chapters:
  • ‘China-Korea TV Drama Co-Production: International Romance and Multicultural Discourse’. McFarland Collections on Korean Dramas, edited by Ann Gee Lee and JaeYoon Park, McFarland, Forthcoming.
  • ‘Post-2014 China-Korea Film Co-Production: Nation Branding and Online Publicity’. Asia-Pacific Film Co-Productions: Theory, Industry and Aesthetics, edited by Dal Yong Jin and Wendy Su, Routledge, Forthcoming.
Book Review:
  • ‘Chow Yun-Fat and Territories of Hong Kong Stardom, by Lin Feng, Edinburgh, Edinburgh University Press, 2017, 181 Pp., £75.00 (Hardback), ISBN 978-1474405898’. Celebrity Studies, vol. 9, no. 1, Jan. 2018, pp. 151–53, doi:10.1080/19392397.2018.1428159.

Conferences

  • ""National Identity and Collective Star Desecration: Transnational Stardom of Korean Actresses and Online Nationalism in Chinese Social Media."" Desecrating Celebrity, Fourth International Celebrity Studies Conference. Sapienza University of Rome, Italy. 26-28 June 2018.
  • ""Cross-border Romance: The Multicultural Potential of Chinese-Korean Co-production Films."" Inter-Asia Cultural Studies Conference. Seongkonghoe University, Seoul, South Korea. 28-30 July 2017.
  • ""Inter-Asian Flow of Film Styles: The Case of Mainland Chinese Co-Remakes of Korean Comedies."" The Poetics of Asian Cinemas, 12th ACSS Conference. Lancaster University, United Kingdom. 10-12 July 2017.
  • ""Chinese Localization of Korean Film Noir: The Role of Korean Cinema in Building Chinese Soft Power."" Cinema, Soft Power and Geo-Political Change. Carriageworks Theatre, Leeds, United Kingdom. 19-21 June 2017 (funded by the University of Leeds).

Affiliations

  • Inter-Asian Cultural Studies Society
  • Asian Cinema Studies Society

Teaching

  • Chinese history, Popular culture and translation at Cardiff University.

Research

  • Star and Celebrity Studies
  • Chinese popular culture
  • Korean popular culture/Hallyu