SOAS University of London

School of Finance and Management

Ms Fatima Yilmaz

BA (Karadeniz Technical University, Turkey), MSc (Birkbeck, University of London)
  • Overview
  • Research

Overview

Fatima Yilmaz
Name:
Ms Fatima Yilmaz
Email address:
Thesis title:
Consumer Need for Uniqueness as Antecedents to Self-Identification in the Experiential Market
Internal Supervisors

Research

  • Consumer Need for Uniqueness
  • Brand Congruence
  • Social Influence Theory