SOAS University of London

Centre of Taiwan Studies

An exploratory analysis of the 2014 Taipei City mayoral election - A political marketing perspective

THIS EVENT IS ARCHIVED
CTS-IMG-20171213-Norman Peng
Speaker: Dr Norman Peng

Date: 13 December 2017Time: 7:00 PM

Finishes: 13 December 2017Time: 9:00 PM

Venue: Russell Square: College Buildings Room: KLT

Type of Event: Talk

Abstract

The purpose of this research is to explore voters’ perceptions of the advertisements used in 2014 Taipei City Mayoral Election. Literature from audience research and brand studies are used to form this research’s overarching theory. The authors of this study conducted 12 in-depth interviews with floating voters. Interpretive approach was used to analyse audiences’ responses. The theoretical and managerial implications of this research are discussed.

Speaker Bio

Dr Norman Peng is Reader in Marketing at the University of Westminster. His publications have appeared in the Annals of Tourism Research, European Journal of Marketing, Industrial Marketing Management, International Journal of Contemporary Hospitality Management, and International Journal of Hospitality Management.

Organiser: Centre of Taiwan Studies

Contact email: lr27@soas.ac.uk