SOAS University of London

Academic Services: Widening Participation

Finance and Management Masterclass

Dr Ben Hardy

Date: 4 November 2019Time: 10:00 AM

Finishes: 4 November 2019Time: 1:00 PM

Venue: Russell Square: College Buildings

Type of Event: Workshop

‘How others get you to do things and how you can get others to do things’

The masterclass will look at some of the ways in which people influence one another. How do advertisers get you to buy things? How do you get people to recycle? How do you get people to do things for you? There are a number of simple techniques which others use on you and you can use on others. Understanding these helps you spot when people are trying to influence you so that you can make a decision about whether you want to be influenced, rather than being an unwitting accomplice.

This session will draw on a wide variety of examples of practical research in this area, ranging from people’s behaviour in lifts to how much baby milk you buy. Participants will then get the chance to look at examples from the real world and see if they can work out the mechanisms being used. Participants will also develop their critical thinking, public speaking and analytical skills.

This masterclass is for students in year 12 and 13 attending state schools and colleges within the UK. Priority should be given to those who would be the first in their family to attend university in the UK; this is a widening participation activity designed to give students a first-class experience of study at HE level.

There are a limited number of places available for the masterclass and a mixture of academic and widening participation criteria will be used to allocate places.

To apply for the masterclass please submit an application form by Monday 28th October 2019. 

Organiser: Sarah Tucker

Contact email:

Contact Tel: 020 7898 4043