Dr Ibrahim Abosag
Senior Lecturer in Marketing
- Dr Ibrahim Abosag
- Email address:
- 020 7898 4223
- SOAS, University of London
Thornhaugh Street, Russell Square, London WC1H 0XG
- Russell Square: College Buildings
- Office No:
- Office Hours:
- Friday 10 - 12
My research interests focus on the cross-cultural issues associated with Business-to-Business (B2B) relationships, especially the unique forms of business relationships such as Et-Moone/Maynanah (Gulf States) and Guanxi (China). These include theoretical and methodological issues. In recent years, my research interests evolved around the term ‘relationship performance’, combining positive and dark elements of business relationships. Such interests include:
Macro-boycotting of multinational firms
Abosag, Ibrahim and Martin, Felix and Zahy, Ramadan (2016) 'Social Media and Branding in Asia: Threats and Opportunities.' In: Melewar, T. C. and Nguyen, B and Schultz, D, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan . (Forthcoming)
Ramadan, Zahy and Abosag, Ibrahim (2016) 'Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.' In: Melewar, T. C. and Nguyen, B. and Schultz, D., (eds.), Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan . (Forthcoming)
Abosag, Ibrahim and Yen, Dorothy Ai-wan and Tynan, Caroline (2015) 'The Dark Side of Business Relationships: An Overview.' In: Nguyen, B. and Simkin, L. and Canhoto, A., (eds.), The Dark Side of CRM: Customers, Relationships and Management. Routledge Taylor & Francis Group plc, pp. 17-30.
Gadalla, Eman and Abosag, Ibrahim and Keeling, Kathy (2015) 'The Virtual Experience Economy: A Service-Dominant Logic Perspective for Metaverse retailing.' In: Sivan, Y., (ed.), Handbook on 3D3C Virtual World: Applications, Technologies and Policies for Three Dimensional Systems for Community, Creation and Commerce. Germany: Springer-Verlag. (In Press)
Abosag, Ibrahim (2012) 'The Boycott of Arla Foods.' In: Kotler, P. and Armstrong, G. and Harker, M. and Brennan, R., (eds.), Marketing: An Introduction. Prentice Hall - Pearson.
Abosag, Ibrahim (2009) 'The Boycott of Arla Foods.' In: Kotler, P. and armstrong, G. and Harker, M. and Brennan, R., (eds.), Marketing: An Introduction. London: Prentice Hall.
Gadalla, Eman and Abosag, Ibrahim and Keeling, Kathy (2016) 'Second Life as a Research Environment: Avatar-based Focus Groups (AFG).' Qualitative Market Research: An International Journal . (Forthcoming)
Abosag, Ibrahim (2015) 'The Antecedents and Consequence of Et-Moone B2B Relationships.' Industrial Marketing Management . (In Press)
Abosag, Ibrahim and Farah, Maya (2014) 'The Influence of Religiously Motivated Consumer Boycotts on Brand Image, Loyalty and Product Judgment.' European Journal of Marketing, 48 (11/12). pp. 2262-2283.
Abosag, Ibrahim and Naude, Pete (2014) 'The Development of Special Forms of B2B Relationships: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships.' Industrial Marketing Management, 43 (6). pp. 887-896.
Abou Aish, Ehab and McKechnie, Sally and Abosag, Ibrahim and Hassan, Salah (2013) 'The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework.' International Journal of Consumer Studies, 37 (2). pp. 165-171.
Gruber, Thorsten and Abosag, Ibrahim and Reppel, Alexander and Szmigin, Isabelle and Löfgren, Martin (2013) 'Does Culture Impact Preferred Employee attributes in Complaint Handling Encounters?' Total Quality Management and Business Excellence, 24 (11-12). pp. 1301-1315.
Gadalla, Eman and Keeling, Kathy and Abosag, Ibrahim (2013) 'Metaverse-Retail Service Quality: A Future Framework for Retail Service Quality in the 3D Internet.' Journal of Marketing Management, 29 (13-14). pp. 1493-1517.
Lee, Joong-Woo and Abosag, Ibrahim and Kwak , Jooyoung (2012) 'The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry.' International Business Review, 21 (1). pp. 27-39.
Abosag, Ibrahim and Lee, Joong-Woo (2012) 'The Formation of Trust and Commitment in Business Relationships in the Middle East: Understanding Et-Moone Relationships.' International Business Review, 22 (3). pp. 602-614.
Abosag, Ibrahim and Roper, Stuart and Hind, Daniel (2012) 'Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs.' European Journal of Marketing, 46 (6). pp. 1233-1251.
Gruber, Thorsten and Abosag, Ibrahim and Reppel, Alexander and Szmigin, Isabelle (2011) 'Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study.' The Journal of TQM, 23 (2). pp. 128-144.
Abosag, Ibrahim (2010) 'Dancing with Macro-Boycotters: The Case of Arla Foods.' Marketing Intelligence and Planning, 28 (3). pp. 365-373.
Abosag, Ibrahim (2008) 'Business Relationship Development in Saudi Arabia: Preliminary Findings on the Role of the Et-Moone Concept.' Journal of Scientific Management, 1 (2). pp. 3-16.