This module examines how multinational enterprises develop, sustain, and renew competitive advantage across diverse international contexts, considering the strategic, institutional, and cultural complexities of global business. You’ll explore challenges and opportunities arising from digital transformation, sustainability pressures, and shifting geopolitical dynamics. Combining advanced theory, applied strategic analysis, and contemporary case studies, the module develops your ability to evaluate strategic decisions from multiple perspectives and understand how global firms formulate and implement strategies in complex, uncertain environments. By the end, you will enhance your strategic, intercultural, and analytical skills, equipping you to respond creatively and responsibly to the challenges facing firms in dynamic global markets. You will also build employability skills in analytical thinking, problem-solving, strategic planning, research, stakeholder engagement, global awareness, and business communication.