My research interests focus on the cross-cultural issues associated with Business-to-Business (B2B) relationships, especially the unique forms of business relationships such as Et-Moone/Maynanah (Gulf States) and Guanxi (China). These include theoretical and methodological issues. In recent years, my research interests evolved around the term ‘relationship performance’, combining positive and dark elements of business relationships. Such interests include:
Customer Deviance: A Framework, Prevention Strategies, and Opportunities for Future Research
Fombelle, Paul W., Voorhees, Clay M., Jenkins, Mason R., Sidaoui, Karim, Benoit, Sabine, Gruber, Thorsten, Gustafsson, Anders and Abosag, Ibrahim, 2020, Journal of Business Research (116), pp 387-400
Do Immigration and Social Media Facilitate or Inhibit Cognitive Acculturation? The Role of Individual Dialecticism in Dual-Focused Cultural Stimuli Evaluation
Wang, Weisha and Abosag, Ibrahim, 2019, Technological Forecasting and Social Change (145), pp 523-531
Social Media and Branding in Asia: Threats and Opportunities
Abosag, Ibrahim, Martin, Felix and Zahy, Ramadan (2016). In: Melewar, T. C., (eds.), Nguyen, Bang, (eds.) and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan
Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia
Ramadan, Zahy and Abosag, Ibrahim (2016). In: Melewar, T. C., (eds.), Nguyen, Bang, (eds.) and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan
The Dark Side of Business Relationships: An Overview
Abosag, Ibrahim, Yen, Dorothy Ai-wan and Tynan, Caroline (2015). In: Nguyen, Bang, (eds.), Simkin, L., (eds.) and Canhoto, A., (eds.), The Dark Side of CRM: Customers, Relationships and Management. Abingdon: Routledge, pp 17-30
The Virtual Experience Economy: A Service-Dominant Logic Perspective for Metaverse retailing
Gadalla, Eman, Abosag, Ibrahim and Keeling, Kathy (2015). In: Sivan, Yesha Y., (ed.), Handbook on 3D3C Platforms : Applications and Tools for Three Dimensional Systems for Community, Creation and Commerce. Germany: Springer-Verlag
Abosag, Ibrahim (2012). In: Kotler, P., (eds.), Armstrong, G., (eds.), Harker, M., (eds.) and Brennan, R., (eds.), Marketing: An Introduction. Upper Saddle River, NJ: Prentice Hall - Pearson
Abosag, Ibrahim (2009). In: Kotler, P., (eds.), Armstrong, G., (eds.), Harker, M., (eds.) and Brennan, R., (eds.), Marketing: An Introduction. London: Prentice Hall
