School of Finance and Management & Centre for Trust Research

Dr Ibrahim Abosag

Key information

School of Finance and Management Reader in International Business and Marketing Centre for Trust Research Member
PhD (Nottingham)
Russell Square: College Buildings
Email address
Telephone number
020 7898 4223
Support hours
Friday 11 - 1

Research interests

My research interests focus on the cross-cultural issues associated with Business-to-Business (B2B) relationships, especially the unique forms of business relationships such as Et-Moone/Maynanah (Gulf States) and Guanxi (China). These include theoretical and methodological issues. In recent years, my research interests evolved around the term ‘relationship performance’, combining positive and dark elements of business relationships. Such interests include:

B2B performance

Brand relationships

Services marketing

Macro-boycotting of multinational firms

PhD Supervision

Name Title
Ms Wenwei Li Promoting Sustainability in China and Consumer Psychology
Ms Fatima Yilmaz Consumer Need for Uniqueness as Antecedents to Self-Identification in the Experiential Market


Contact Ibrahim