School of Finance and Management
Dr Majd AbedRabbo
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Key information
Key information
- Roles
- School of Finance and Management Senior Lecturer in Marketing
- Department
- School of Finance and Management
- Qualifications
- FHEA, Ph.D in Marketing & Retailing (Loughborough), MS.c. Entrepreneurship & Innovation Management (Loughborough), BEng. Engineering Management (Loughborough).
- Building
- Russell Square: College Buildings
- Office
- 528
- Email address
- ma179@soas.ac.uk
Biography
Dr Majd AbedRabbo is an Associate Professor in Marketing specialising in digital marketing, consumer behaviour, customer experience, and international marketing.
His research examines contemporary marketing challenges related to digital consumer behaviour, social media, sustainability, omnichannel experiences, and emerging technologies, with publications appearing in leading international journals. Dr AbedRabbo has extensive experience in research leadership, programme development, accreditation activities, and industry collaboration, with his work contributing to both academic knowledge and practical impact. His teaching and research philosophy emphasise the integration of rigorous scholarship with real-world marketing practice.
Research interests
Marketing, retailing, entrepreneurial marketing, brand management.
