SOAS University of London

International Foundation Courses and English Language Studies

Global Business Strategy

Academic Subject Summer Course

  • Overview
  • Structure
  • How to Apply


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Who is this programme for?:

This course will explore international business issues from an integrated firm-level perspective. By the end of the course, students should be able to: perform country, region, industry and firm analysis in an international setting, evaluate the effectiveness and sustainability of international and global corporate strategies, compare the relative merits of different modes of global market entry, and understand the underlying conditions of the international economy that influence global competitive behaviour activity, such as economic, legal, political and cultural differences.

Case studies used in this course will help you develop your analytical and decision-making skills and also highlight the reality of environmental uncertainties influencing decision-making in the global context. In addition, we will also read and discuss additional articles on strategic issues relevant to operating in a global context. Thus, students will develop current, and theoretical and practical, perspectives on operating in a global context.

Click on the Structure tab for more details and to see what structure the lectures will follow.


English language recommendations for students choosing subject courses: Students will need at least an intermediate level of English in order to understand the lectures, which are delivered at undergraduate level, and to engage in lively discussion in the seminars and tutorials. See our brochure for further details of appropriate language test scores. 


Lecture Topics

Topic 1: Global & Transnational Strategy

The first lecture focuses on the competitive strategies of global business. It draws together analysis of global business and its environment with global management.

Topic 2: Global & Transnational Market –Servicing Strategies

This lecture explores market-servicing strategy which is an important element of the global strategy of an organisation. The focus is on the wide range of alternative strategies for servicing foreign markets. Possible strategies include exporting, licensing, joint ventures, wholly owned subsidiaries.  

Topic 3: Global Human Resource Management Strategy

Human resources play a central role in determining the success of global and transnational strategy. The implementation of effective leadership and management strategies within international business is complicated by variations in culture, value systems, languages, business environment and industrial relations systems between countries.

Topic 4: Global Financial Management

The purpose of this lecture is to discuss major financial issues faced by a global business. Finance is one of the key strategic areas to address in the implementation of strategy and in internal analysis.

Topic 5: Global Technology Management

This lecture seeks to explain the key themes of information technology strategy as they relate to international business. The focus is on the growing influence of ICT on the competitiveness of international business.

Topic 6: Managing Global Mergers, Acquisitions and Alliances

This lecture explains the motivations that underlie international mergers and acquisitions and collaborative business networks. It then explores the reasons for the success and failure of such ventures before considering how global managers can seek to increase the chances of successful integration or collaboration.



How to Apply



(31st March 2020): Due to the Covid-19 crisis, we are unable to run the Summer Programme in 2020 and it is, unfortunately, cancelled. The information below is for reference only and we expect to provide details of the programme for 2021 from October onwards.


2020 Course Fees
  • 3 weeks (1 block): £1,500 GBP
  • 6 weeks (2 blocks): £2,900 GBP (save £100*)
  • 9 weeks (3 blocks): £4,000 GBP (save £500*)

*compared to the cost of a 3-week block

Accommodation Fees
  • per 3-week block: £790 GBP

We recommend you apply early, especially if you want accommodation in the SOAS Halls of Residence.

You will be sent an invoice and receipt for the course fees when you have accepted the offer and paid for your place on the course. A letter of registration will also be provided for visa purposes when you have paid the full fees. Refunds of accommodation and course fees are only made at the discretion of SOAS in exceptional circumstances.

If you have any queries, please email



Please fill in the online application form or print off the IFCELS Summer Programme 2020 Application Form (pdf; 147kb)   and post it to:

Head of Department, International Foundation Courses & English Language Studies (IFCELS)
SOAS University of London
Thornhaugh Street, Russell Square
London WC1H 0XG
United Kingdom

Please ensure you send a scanned copy of the photo/issue page of your passport with the application.

Summer Pathway Preparation Course PCI 2020 (pdf; 163kb)