SOAS University of London

International Foundation Courses and English Language Studies

Global Business Strategy (2021 entry)

Academic Subject Summer Course

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This course will explore international business issues from an integrated perspective. By the end of the course, students should be able to: perform country, region, industry and company analysis in an international setting, evaluate the effectiveness and sustainability of international and global corporate strategies, compare the relative merits of different modes of global market entry, and understand the underlying conditions of the international economy that influence global competitive behaviour activity, such as economic, legal, political and cultural differences.

Case studies used in this course will help you to develop your analytical and decision-making skills and also highlight the reality of environmental uncertainties influencing decision-making in the global context. In addition, we will also discuss strategic issues relevant to operating in a global context in order to develop current, theoretical and practical perspectives on operating in a global context.

English classes provide vocabulary and skills work to help make the Business materials accessible to students at intermediate level upwards.

Mode of Attendance: Online Learning

Entry requirements

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Lecture Topics

Topic 1: Global & Transnational Strategy

The first lecture focuses on the competitive strategies of global business. It draws together analysis of global business and its environment with global management.

Topic 2: Global & Transnational Market –Servicing Strategies

This lecture explores market-servicing strategy which is an important element of the global strategy of an organisation. The focus is on the wide range of alternative strategies for servicing foreign markets. Possible strategies include exporting, licensing, joint ventures and wholly owned subsidiaries.

Topic 3: Global Human Resource Management Strategy

Human resources play a central role in determining the success of global and transnational strategy. The implementation of effective leadership and management strategies within international business is complicated by variations in culture, value systems, languages, business environment and industrial relations systems between countries.

Topic 4: Global Financial Management

The purpose of this lecture is to discuss major financial issues faced by a global business. Finance is one of the key strategic areas to address in the implementation of strategy and in internal analysis.

Topic 5: Global Technology Management

This lecture seeks to explain the key themes of information technology strategy as they relate to international business. The focus is on the growing influence of ICT on the competitiveness of international business.

Topic 6: Managing Global Mergers, Acquisitions and Alliances

This lecture explains the motivations that underlie international mergers and acquisitions and collaborative business networks. It then explores the reasons for the success and failure of such ventures before considering how global managers can seek to increase the chances of successful integration or collaboration.

Important notice

The information on the programme page reflects the intended programme structure against the given academic session. If you are a current student you can find structure information on the previous year link at the top of the page or through your Department. Please read the important notice regarding changes to programmes and modules.

Teaching and Learning

Teaching & Learning

Subject courses with English support are taught by two teachers, a subject specialist and a language expert. The subject classes use lectures, seminars and cases studies, whereas the integrated language classes focus on skills development (especially speaking and listening) using the subject content.

This is a full-time course with interactive live classes every day (mornings UK time), plus daily independent guided study. Students work towards delivering a presentation at the end of the course. You can expect to strengthen language skills and deepen subject knowledge, whilst gaining greater confidence in communicating in English in an academic setting.

All teaching takes place online using easy-to-use platforms. You will need a computer with a webcam and mic.

The maximum number of students per class is 15.

You will receive a certificate for successful course completion.

Students will also have access to SOAS library including our wide range of e-books and e-journals.

Entry Recommendations

Students should be at an intermediate level of English in order to follow and participate in classes. We do not require proof of English level, but as a guideline IELTS 5.5, TOEFL IBT 76 (or equivalent) are recommended.


For further information please see our Frequently Asked Questions page.

Fees and funding

2021 Tuition Fees

• 3 weeks (1 block): £1,200 GBP
• 6 weeks (2 blocks): £2,250 GBP (save £150*)
• 9 weeks (3 blocks): £3,075 GBP (save £525*)

*Compared to the cost of multiple individual blocks. The reduced fees for multiple blocks above are available for 2 or 3 blocks booked at the same time. The fee for any additional blocks booked after the initial application will be £1,200 for one extra block and £2,250 for two.


How to Apply

Apply through the Summer Online Application, or if you have problems with the online form, the application form is also available in PDF and Word format to download on the right side of the main Summer Programme Page.

Please ensure you send a scanned copy of a suitable identity document (see form for details).

You will be sent an invoice and receipt for the course fees when you have accepted the offer and paid for your place on the course. Refunds of the course fees are only made at the discretion of SOAS in exceptional circumstances. If you have any queries, please see the FAQs or email

For instructions on how to pay, see IFCELS Fees. Please also see the full Terms and Conditions