SOAS University of London

School of Finance and Management

Dr Huan Zou

BA LLB (Peking) PhD (Manchester)
  • Teaching
  • Research
  • Publications


Huan Zou
School of Finance and Management

Reader in International Management

SOAS China Institute

Academic Staff, SOAS China Institute

Dr Huan Zou
Email address:
0207 898 4056
0207 898 4759
SOAS University of London
Thornhaugh Street, Russell Square, London WC1H 0XG
Russell Square: College Buildings
Office No:
Academic Support Hours:
By email appointment


Dr Huan Zou completed her PhD in International Business at Manchester Business School in the UK. She was formerly a lecturer in Strategic Management in Loughborough University and taught various undergraduate and post-graduate modules in strategy and international management. She joined SOAS in 2010 as a senior lecturer in International Management. Her research focuses on international entrepreneurship, sustainable entrepreneurship, economic development and international business under climate change, internationalization of emerging economy firms, creative industry and firm growth.

Huan is one of the 33 outstanding academics who has been awarded the British Academy Mid-Career Fellowship in 2018-2019, the only one in the field of Management and Business Studies. She is co-investigator on 6 external research grants awarded by EPSRC, Newton Fund, Royal Academy of Engineering and Foreign & Commonwealth Office UK, working closely with business consultants, scientists and policy-makers in the UK and China.  

Huan has published in high-ranking international business and entrepreneurship journals such as the Journal of World Business, Management International Review, International Journal of Small Business and International Marketing Review. She serves the editorial board of International Business Review, the official journal of EIBA. 


Programmes Convened
Modules Taught
PhD Students supervised
  • Ghadah Alharthi , Social Entrepreneurship in Saudi Arabia
  • Katherine Moe, Entry mode of emerging market firms
  • Linlan Huang, The Sino-Japanese Cooperation on Clean Coal Technologies in the Post-ODA Period: A Local Policy-Making Interplay


International entrepreneurship, sustainable entrepreneurship, economic development and international business under climate change, internationalisation of emerging economy firms, creative industry and firm growth.

Research projects

2018-2019 British Academy Mid-Career Fellowship, “Sustainable Entrepreneurship in Emerging Markets: Attributes, Motivation and Action of Habitual Entrepreneurs in China”, the British Academy
2017-2021 Co-I, “Sustainable Solutions for Managing Compound Flood Risks under Future Uncertainties: The Case of Shanghai City and the Yangtze River Delta Region”, EPSRC
2017-2019 Co-I, “Development of an Integrated Urban Framework for Climate Services in the Yangtze River Delta Region”, Met Office UK
2016-2017 Co-I, “Climate Risk Assessment for the City Cluster in the Yangtze River Delta Region”, China Prosperity Fund, Foreign & Commonwealth Office, UK
2015-2016 Co-I, “Provide UK Expertise on Flood Control in Shanghai”, China Prosperity Fund, Foreign & Commonwealth Office, UK
2008-2009 PI, “The role of venture capital in the growth of Chinese high-tech new ventures”, British Academy Small Grant



Sun, Landong and Tian, Zhan and Zou, Huan and Shao, Lanzhu and Sun, Laixiang and Dong, Guangtao and Fan, Dongli and Huang, Xinxing and Frost, Laura and Fox-James, Lewis (2019) 'An Index-Based Assessment of Perceived Climate Risk and Vulnerability for the Urban Cluster in the Yangtze River Delta Region of China'. Sustainability, (11) 7.

Zou, Huan and Chen, X. and Lam, Long W. and Liu, Xiaohui (2015) 'Psychological capital and conflict management in the entrepreneur-venture capitalist relationship in China: The entrepreneur perspective'. International Small Business Journal, (34) 4, pp 446-467.

Gao, Lan and Liu, Xiaohui and Zou, Huan (2013) 'The role of human mobility in promoting Chinese outward FDI: A neglected factor?'. International Business Review, (22) 2, pp 437-449.

Chen, Xiaoyun and Lam, Long W. and Zou, Huan (2011) 'Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study'. Journal of Global Marketing, (24) 2, pp 167-180.

Zou, Huan and Liu, Xiaohui and Ghauri, Pervez (2010) 'Technology Capability and the Internationalization of New Ventures'. Organizations and Markets in Emerging Economies, (1) 1, pp 100-119.

Book Chapters

Zou, Huan and Boocock, G. and Liu, Xiaohui (2015) 'Human Capital and Conflict Management in the Entrepreneur-Venture Capitalist Relationship: The Entrepreuner's Perspective'. In: Konara, P. and Ha, H. J. and McDonald, F. and Wei, Y., (eds.), The Rise of Multinationals from Emerging Economies: Achieving a New Balance. Basingstoke: Palgrave Macmillan, pp 195-212.

Zou, Huan (2012) 'An Institutional Perspective on the Strategic Behaviour of Chinese New Ventures'. In: Gabrielsson, M. and Kirpalani, V. H. Manek, (eds.), Handboook of Research on Born Globals. Cheltenham: Edward Elgar, pp 214-242.

Conference Items

Huang, Linlan and Zou, Huan (2019) 'Developing IJVs Absorptive Capacity for Promoting Low Carbon Technology Transfer The Role of Intermediaries and External Channels' In: The British Academy of Management 2019 Conference, 3-5 September, Aston University, Birmingham, UK.

Zou, Huan (2019) 'Sustainable Entrepreneurship: A Qualitative Review' In: The AIB UK&I 2019 conference, 25-27 April 2019, University of Sussex. [Unpublished]

Zou, Huan and Huang, Linlan (2018) 'Chinese Policy-making Process to Promote Low Carbon Technologies: A Potential Case for Applying Dynamic Adaptive Policy Pathways' In: 6th Annual Meeting Society for Decision Making Under Deep Uncertainty, 13-16 November 2018, Culver City, Los Angeles, USA. [Unpublished]


This list was last generated on Saturday, 21st May 2022, 13:03 Europe/London.