Dr Euisol Jeong

Euisol Jeong is a Lecturer in Korean Digital Media at the SOAS School of Arts. Her research examines the intersections of gender studies and digital culture in South Korea, with a particular focus on how media practices on digital platforms reconfigure contemporary gender relations both online and offline. 

By situating South Korean digital feminism within East Asian and transnational media contexts, she adopts a materialist feminist perspective to analyse how gender relations, as well as the imaginaries and lived experiences that shape them, are produced and contested through everyday practices.

Her work investigates the emergence of popular feminism in South Korea and the ways in which digital feminist activism has reshaped everyday gender dynamics. She has published on feminist art activism, online misogyny, and digital resistance to technology-facilitated sexual violence, with particular attention to the affective and material conditions of digital engagement. Her current research examines the formation of masculinities among young Korean men, focusing on how video-gaming practices are reproduced across digital cultures and anti-feminist political contexts.

• From meme-making trolls to feminist artists: digital feminist art activism in contemporary South Korea / Jeong, Euisol, 2024, Journal of Gender Studies, pp. 1–13.
• The 4B movement: envisioning a feminist future with/in a non-reproductive future in Korea / Lee, Jieun and Jeong, Euisol, 2021, Journal of Gender Studies, 30(5), pp. 633–644.
• We take the red pill, we confront the DickTrix: Online feminist activism and the augmentation of gendered realities in South Korea / Jeong, Euisol and Lee, Jieun, 2018, Feminist Media Studies, 18(4), pp. 705–717.

Digital feminism; media practices; gamified political engagement; masculinities; queer relations in digital contexts; digital ethnography; South Korea