Ms Fatima Yilmaz

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Key information

BA (Karadeniz Technical University, Turkey), MSc (Birkbeck, University of London)
Email address
Thesis title
Consumer Need for Uniqueness as Antecedents to Self-Identification in the Experiential Market
Internal Supervisors
Dr Ibrahim Abosag

Research interests

  • Consumer Need for Uniqueness
  • Brand Congruence
  • Social Influence Theory

Contact Fatima