SOAS University of London

Centre for Creative Industries, Media and Screen Studies

Mr Craig Ryder


Craig Ryder
Mr Craig Ryder
Email address:
Thesis title:
Algorithms @ Work: How are digital technologies reimagining media production in Sri Lanka?
Year of Study:
started September 2020
Internal Supervisors


Between undergrad training in Social Anthropology (2011) and a MA in Global Digital Cultures (2020) I worked as a Creative Strategist for Roar Media in Colombo, one of South Asia’s fast growing media startups. More recently, I have been awarded a CHASE studentship to pursue a PhD and I have co-founded EverMind, a global psychotherapy platform. My research interests sprawl the digital mix: automation, influencers and nascent tech such as synthetic media. I have also co-founded the Digital Methods Network to bridge digital methods across discipline boundaries and help researchers understand how algorithms and big data can be harnessed in their own work.

Whilst I am embedded in tech and startup culture, I am critical of it, and advocate for an alternative digital future.

PhD Research

My research is a digital ethnography concerned with the intersection of media production and digital technologies in Sri Lanka. The project looks to disentangle the digital by investigating the everyday technologies and processes that underpin our current digital reality. My methods are mixed: conducting interviews and participant observation with media practitioners in Sri Lanka, whilst also using innovative digital methods to map the broader media-ecosystem.