SOAS University of London

School of Finance and Management

Dr Helen Macnaughtan

BA (Waikato) MA PhD (London)
  • Teaching
  • Research
  • Expertise
  • Publications


Helen Macnaughton
School of Finance and Management

Senior Lecturer in International Business and Management (Japan)

SOAS Japan Research Centre (JRC)

Academic Staff, Japan Research Centre

SOAS Food Studies Centre

Member, SOAS Food Studies Centre

Dr Helen Macnaughtan
Email address:
020 7898 4530
SOAS University of London
Thornhaugh Street, Russell Square, London WC1H 0XG
Russell Square: College Buildings
Office No:
Academic Support Hours:
By email appointment


Helen joined SOAS in 2002 and lectures on economic, business, labour and HRM issues in contemporary Japan (and within a broader East Asian context). Her research interests focus on a broad range of topics relating to gender issues, employment and sport in Japan.


Modules Taught
PhD Students supervised
  • Emma Horsley-Heather, NHK's children's broadcasting and its effect on Japanese identity and homogeneity
  • Kanji Kitamura, Toward a Theory of Cultural Untranslatability with Application to Japan, UK and USA Cross-cultural Business Management and Beyond
  • Michiko Suzuki, History of Disaster, Recovery, and Humanitarianism: The Japanese Red Cross Society in the Modern World, 1877-1945


  • Japanese economic and social history
  • Japanese business and consumer history
  • Gender and Employment in Japan
  • Corporate history of sport in Japan


For help in contacting SOAS academics and advice on services to business and the community, please contact SOAS Enterprise on +44(0)20 7898 4837 or email
For all press and media enquiries please call +44 (0)20 7898 4135 or email

Available for
Regional Expertise
  • East Asia
Country Expertise
  • Japan
  • Japanese


Authored Books

Macnaughtan, Helen (2005) Women, Work and the Japanese Economic Miracle: the Case of the Cotton Textile Industry, 1945-1975. London: Routledge Curzon.


Macnaughtan, Helen (2020) 'From the Witches of the Orient to the Blossoming Sevens: Volleyball and Rugby at the Tokyo Olympics'. Asia-Pacific Journal: Japan Focus, (18) 4.

Macnaughtan, Helen (2015) 'Is Abe’s womenomics working?'. East Asia Forum.

Macnaughtan, Helen (2015) 'Womenomics for Japan: is the Abe policy for gendered employment viable in an era of precarity?'. The Asia-Pacific Journal: Japan Focus, (13) 13, pp 4302.

Macnaughtan, Helen (2015) 'Abe's Womenomics needs to include men too'. East Asia Forum.

Macnaughtan, Helen (2014) 'The Oriental Witches: Women, Volleyball and the 1964 Tokyo Olympics'. Sport in History, (34) 1, pp 134-156.

Macnaughtan, Helen (2013) 'The Life and Legacy of Kasai Masae: the Mother of Japanese Volleyball'. Harvard Asia Quarterly, (15) No.3/4, pp 38-46.

Macnaughtan, Helen (2012) 'An interview with Kasai Masae, captain of the Japanese women's volleyball team at the 1964 Tokyo Olympics'. Japan Forum, (24) 4, pp 491-500.

Book Chapters

Macnaughtan, Helen (2019) 'Gender and the Workplace'. In: Coates, Jennifer and Fraser, Lucy and Pendleton, Mark, (eds.), The Routledge Companion to Gender and Japanese Culture. London: Routledge.

Macnaughtan, Helen (2016) 'Jōki no Chikara, Shōhisha no Chikara - Josei, Suihanki, Katei Yōhin no Shōhi'. In: Francks, Penelope and Hunter, Janet, (eds.), Rekishi no Naka no Shōhisha: Nihon ni okeru shōhi to kurashi 1850-2000. Tokyo: Hōsei Daigaku Shuppan-kyoku, pp 85-113.

Macnaughtan, Helen (2012) 'Building up Steam as Consumers: Women, Rice Cookers and the Consumption of Everyday Household Goods in Japan'. In: Francks, Penelope and Hunter, Janet, (eds.), The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000. Basingstoke: Palgrave Macmillan, pp 79-104.

Hunter, Janet and Macnaughtan, Helen (2010) 'Gender and the Global Textile Industry'. In: van Voss, Lex Heerma and Hiemstra-Kuperus, Els and van Nederveen Meerkerk, Elise, (eds.), The Ashgate Companion to the History of Textile Workers, 1650-2000. Farnham, Surrey: Ashgate Publishing Ltd.

Hunter, Janet and Macnaughtan, Helen (2010) 'National Histories of Textile Workers: Japan'. In: van Voss, Lex Heerma and Hiemstra-Kuperus, Els and van Nederveen Meerkerk, Elise, (eds.), The Ashgate Companion to the History of Textile Workers, 1650-2000. Farnham, Surrey: Ashgate Publishing Ltd.

Macnaughtan, Helen (2006) 'From ‘Post-war’ to ‘Post-Bubble’: Contemporary Issues for Japanese Working Women'. In: Matanle, Peter and Lunsing, Wim, (eds.), Perspectives on Work, Employment and Society in Japan. Basingstoke: Palgrave Macmillan.

Macnaughtan, Helen (2005) 'Managing Female Textile Workers: an industry in transition, 1945-1975'. In: Hunter, Janet and Storz, Cornelia, (eds.), Institutional and Technological Change in Japan's Economy: past and present. New York, NY: Routledge.

Opinion Pieces / Media / Blogs

Macnaughtan, Helen (2020) Japan, the Olympics and the COVID-19 pandemic.


Macnaughtan, Helen (2019) 'Can Sporting Mega-Events bring change to Japan?'.


This list was last generated on Wednesday, 25th May 2022, 08:24 Europe/London.