SOAS University of London

Department of Development Studies

Misha Velthuis

BSc, MSc (University of Amsterdam)
  • Overview
  • Research
  • Expertise

Overview

Staff Silhouette
Name:
Mr Misha Velthuis
Email address:
Thesis title:
Selling modernity - An ethnography of the everyday practice of supermarket chains in Mumbai
Year of Study:
2014
Internal Supervisors

PhD Research

In this research I follow the practices of Mumbai-based supermarket chains in their attempts to replace the existing systems of agricultural marketing and traditional retail formats. By tracking the everyday life of supermarket employees at multiple points in the supply chain I hope to gain a better understanding of the modernisation that the retail sector is allegedly undergoing.

Research

  • Rural marketing
  • Urban Development
  • Economic Anthropology
  • Science and Technology Studies
  • Actor-network Theory

Expertise

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Available for
Regional Expertise
  • Europe
  • South Asia
Country Expertise
  • India
  • Netherlands
Languages
  • Dutch
  • English
  • French
  • Hindi