School of Law, Gender and Media

Dr Angad Singh Chowdhry

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Centre for AI Futures Founder Member School of Law, Gender and Media Research Associate


Dr Angad Chowdhry is Senior Research Fellow at SOAS. He is the co-founder and head of product at Quilt.AI – a technology firm aimed at enabling scale understanding and empathy between organisations, institutions and the billions of people on the planet. Companies including Amazon, Target, J&J and DBS along with Non-profits including the World Bank, UNICEF, Girl Effect and Bill & Melinda Gates Foundation leverage Quilt to better understand and connect with their customers.

Angad completed his PhD and MA at SOAS. His academic interests are critical anthropology, semiotics and psychoanalysis. He has co-edited a book on studying the media in India, published by Routledge. After his PhD, he worked with policing and security research, finally finding his way into the formal Market Research industry. He started his entrepreneurial journey in 2011, focusing on building out India’s only digital cultural research and OSINT firm – using internet data to conduct cultural and corporate research. His AI area of focus is on fine-tuning language and image models to be anthropologically grounded and cross culturally sensitive. Quilt.AI has done research in almost every country and language.