Who is this programme for?:
“The Business course is the course I like best. With these three weeks’ study, I have learned a lot. I think the more you think and discuss in class, the more you achieve.” - Student comment
This course aims to introduce students to current issues in international business by comparing developments in the business environments of Asia and Europe. The course is taught through a series of lectures, seminars, case studies and discussion classes with supporting English tuition. Where feasible, teaching on the course will be supplemented by visits to international organisations located in London.
The English language support classes are integrated with the course topics, thus giving students the opportunity to extend their knowledge and understanding of current business issues in Asia and in Europe and to share experiences and insights from their own experience of business practice and cultures in these regions. Particular emphasis is placed on developing students’ speaking skills; for example, discussion and cross-cultural negotiation skills. At the end of the course, students will be required to give a business-style presentation on a topic related to issues covered by the course.
Areas of study will include:
- The Globalisation of Business
- Global Financial Markets: How The City Works
- Search for Competitive Advantage through Global Networks
- Small Medium Sized Companies: Sustaining Global Growth
- Global Marketing: A Comparative Analysis
- Global Brand Management.
- European-Asian Strategic alliances
- E-Commerce in China: reality vs opportunity
- Local consumers: globalisation of consumption
- Visit: The Bank of England
Click on the Structure tab for more details and to see what structure the lectures will follow.
English language recommendations for students choosing subject courses: Students will need at least an intermediate level of English in order to understand the lectures, which are delivered at undergraduate level, and to engage in lively discussion in the seminars and tutorials. See our brochure for further details of appropriate language test scores.
Areas of study will include:
Lecture One: The Globalisation of Business.
An introduction to globalisation and the globalisation drivers, and how these drivers have influenced the development of a new global business environment in recent years.
Lecture Two: Global Financial Markets: How The City Works.
A discussion of the complex role that the City of London plays in global trade and the necessity to enhance the effectiveness of the global financial system through innovation and more sustainable business development strategies.
Lecture Three: Search for Competitive Advantage through Global Networks.
An analysis of the range of networks that are developing around the world to support the increasing level of global trade; including the emergence of network capitalism and the webs of enterprise that support it.
Lecture Four: Small Medium Sized Companies: Sustaining Global Growth
This topic area highlights the strengths and weaknesses of the new micro nationals and how the governments of many nations are supporting the development of the SME sector within their economies.
Lecture Five: Global Marketing: A Comparative Analysis.
A study of how culture –specific values appear to influence the behaviour of customers in Asia and Europe and how global business in each region is attempting to develop effective brand management strategies to exploit global business opportunities.
Lecture Six: Global Brand Management.
A discussion of the emergence of global brands and an examination of how consumer perceptions and lifestyles are shaped by their continued development across the globe.
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How to Apply
**IMPORTANT CORONAVIRUS UPDATE**
(31st March 2020): Due to the Covid-19 crisis, we are unable to run the Summer Programme in 2020 and it is, unfortunately, cancelled. The information below is for reference only and we expect to provide details of the programme for 2021 from October onwards.
2020 Course Fees
- 3 weeks (1 block): £1,500 GBP
- 6 weeks (2 blocks): £2,900 GBP (save £100*)
- 9 weeks (3 blocks): £4,000 GBP (save £500*)
*compared to the cost of a 3-week block
- per 3-week block: £790 GBP
We recommend you apply early, especially if you want accommodation in the SOAS Halls of Residence.
You will be sent an invoice and receipt for the course fees when you have accepted the offer and paid for your place on the course. A letter of registration will also be provided for visa purposes when you have paid the full fees. Refunds of accommodation and course fees are only made at the discretion of SOAS in exceptional circumstances.
If you have any queries, please email email@example.com.
Please fill in the online application form or print off the
IFCELS Summer Programme 2020 Application Form (pdf; 147kb)
and post it to:
Head of Department, International Foundation Courses & English Language Studies (IFCELS)
SOAS University of London
Thornhaugh Street, Russell Square
London WC1H 0XG
Please ensure you send a scanned copy of the photo/issue page of your passport with the application.
Summer Pathway Preparation Course PCI 2020 (pdf; 163kb)